Paid strategic review

Event Launch Audit

A focused review of your event idea, audience, pricing, structure, attendee journey and launch materials — before you invest further time, money or marketing effort.

One-off fee: £295

Written audit report
Based on your completed online questionnaire
Review of relevant materials, if available
Delivered within 2 working days
No call included

Is this right for you?

For experts shaping
event offers

This audit is for service-led business owners and experts who want to check whether their event idea is clear, credible and commercially ready before launch.

Useful for:

  • Workshops
  • Roundtables
  • Networking events
  • Retreats
  • Webinars
  • Masterclasses
  • Conferences
  • Strategy days

What the audit reviews

The core pieces behind
a credible event offer

Event idea and positioning
Target audience
Pricing and value
Agenda structure
Attendee journey
Launch materials
Booking experience
Commercial viability
Risk areas and weak points
Practical next steps

What you receive

A clear written
audit report

  • Detailed pre-audit questionnaire
  • Review of relevant materials, if available
  • 8–12 page written audit report
  • Launch-readiness checklist
  • Clear next-step recommendations

How it works

A simple audit process

  1. 01
    Start your audit

    Start your audit by completing the online questionnaire. After submission, you’ll be directed to secure payment.

  2. 02
    Share your event details

    Complete the questionnaire and upload or link any relevant materials.

  3. 03
    I review your event offer

    Your event idea, audience, pricing, structure, attendee journey and launch materials are reviewed.

  4. 04
    Receive your written report

    Your audit report is delivered within 2 working days after full payment and receipt of your completed questionnaire.

FAQ

Questions before you begin

Is this suitable if my event is still only an idea?

Yes. The audit can help identify what needs clarifying before you develop the event further.

Do I need a sales page or agenda already?

No. If you have materials, I can review them. If not, the report will focus on what needs to be created or clarified before launch.

Is a call included?

No. This is a written audit. If anything is unclear, I may contact you to confirm a small point.

How quickly will I receive the report?

Within 2 working days of receiving your completed questionnaire, any relevant materials and full payment.

Does the audit guarantee ticket sales?

No. The audit provides strategic guidance and practical recommendations, but it cannot guarantee sales, revenue or attendance.

Next step

Start your Event Launch Audit

You’ll be directed to the online audit questionnaire first. Once you submit the questionnaire, you’ll be taken to a payment link to complete your £295 payment securely via Stripe. Work begins after both your completed questionnaire and payment have been received.

You do not need to complete everything in one sitting. If you return using the same device and browser, your answers should be saved so you can continue where you left off.

Start my audit