About Krisztina Horner
Calm, strategic event support shaped by 24 years of experience
I’m Krisztina Horner, founder of Event Launch Studio and an international events professional with 24 years’ experience across corporate, public, private and charity-sector events.
In 2025, I took time out to reflect, refocus and shape the next chapter of my work: helping consultants, educators, trainers, coaches, speakers, entrepreneurs and specialist business owners turn their expertise into structured, polished and commercially practical event offers.
Many professionals have a strong topic, valuable knowledge or an engaged audience, but they are not always sure how to shape that into an event people understand, trust and want to attend. That is where I come in.
My role is to bring clarity, structure and calm direction to the event development process, from the first idea through to strategy, positioning, planning, promotion and delivery.
Experience
Experience across events, marketing and project delivery
Over my career, I have worked across a wide range of event formats, including international conferences, professional forums, webinars, exhibitions, roadshows, fundraising events, awards ceremonies, corporate events and public-facing events.
My background includes senior event and marketing roles in regulatory consulting, charity fundraising and freelance event project management. I have worked with consultants, internal teams, suppliers, agencies, sponsors, exhibitors, speakers and senior stakeholders, giving me a practical understanding of what it takes to move an event from concept to completion.
Independently launched a consumer exhibition attracting 80+ exhibitors and 3,000 visitors.
That experience shaped the way I approach events today: not just as logistics, but as commercially meaningful projects that need a clear proposition, a strong attendee journey and careful attention to every detail.
What we do
What Event Launch Studio does
Event Launch Studio supports professionals and businesses who want to create or improve an event, but need a strategic partner to help shape the offer, structure the experience and prepare it for launch.
I can help with:
- Event idea audits
- Event strategy development
- Webinar and virtual event planning
- International event management
- Event project management
- Event positioning and attendee journey
- Launch materials and event messaging
- Venue briefs and supplier coordination
- Launch checklists and delivery plans
- Structured feedback on an existing event concept
My work is especially useful for specialists who know their subject well but need support turning that expertise into a clear, professional and commercially viable event.
Approach
My approach
I'm known for bringing order to complexity.
Clients and collaborators can expect a calm, thoughtful and detail-focused approach. I ask the right questions, look at the event from multiple angles and help identify the gaps that can easily be missed.
This includes audience expectations, commercial viability, messaging, format, delivery, timing and follow-up.
I combine the precision of an event manager with the commercial awareness of a marketer and the steady perspective of a strategic project partner.
The result is an event that feels considered, credible and ready to launch.
Work with me
Shape a clearer, stronger and more credible event
Whether you are shaping a new event idea, improving an existing offer or looking for experienced support to manage the moving parts, Event Launch Studio can help you move forward with clarity, structure and confidence.